Are Robots the New Designers?

In his well-known and highly influential book, ‘The Design of Everyday Things,’ the eminent Don Norman reminds us that one of the key missions of design is discovering which problem to solve.

Engineers and businesspeople are trained to solve problems. Designers are trained to discover the real problems. A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.

~ Don Norman, ‘The Design of Everyday Things,’ (Basic Books, ©2013)

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