production graphic

Logo for Internal CMS (2005)

A good product needs a good logo. When the B.A. I was partnered with and I were putting the finishing touches on the product I had designed for Humana in the summer of 2005, we decided we needed a brand that encompassed the product's purpose. The product was a custom CMS that synchronized outbound corporate communication. What better metaphor for synchronizing discordant voices than an orchestral conductor? It was a no-brainer and really helped sell the product as a discrete solution we had delivered.

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