build-out design

reports page overhaul (2011)

Some UX is hard. Some is easy. The improvements I made in 2011 to this page were the latter. Sometimes the needs and preferences of the User must be divined through carefully-crafted usability tests. Other times it's so obvious you need rely on fundamentals alone. This was the latter. I was addressing a good example of what I call "Projected Acclimation," in which the creators of an application have acclimated to its shortcomings and project this onto their Users. If the railing on the front porch of your home is wobbly, you learn not to use it or fall in to the yard. But you become so habituated to not using it, you forget to mention it to visitors.

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